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French brand to enter U.S. market via Ulta.
February 8, 2011
By: TOM BRANNA
Editor
French hair care marketer Klorane’s bestselling Gentle Dry Shampoo with Oat Milk—a favorite of top hairstylists and A-list celebrities from Gwyneth Paltrow to Rebecca Romijn—will be available for the first time at all Ulta locations nationwide.The entry into the more than 390 beauty retail stores will begin on Feb. 27, with the full-size product. The brand’s eco-friendly, fully recyclable, non-aerosol version will also be included in the rollout. “Klorane formulated the world’s first dry sha...
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